CPL — Cost Per Lead
Total ad spend divided by lead count. The first signal of campaign efficiency.
The Roofing Marketing ROI Calculator
Your Roofing Marketing Might Be Costing More Than You Think
Calculate your true cost per lead, appointment, job and projected revenue — in under 60 seconds.
Your Inputs
$
70%
30%
$
35%
15 min
Ad Platform
Cost Per Lead
$67
Cost Per Appointment
$167
Cost Per Job
$794
Estimated Revenue
$120,960
Estimated Gross Profit
$42,336
Marketing ROI
429%
Lead Conversion Funnel
Monthly projection
Leads$67 CPL
120
Appointments$167 CPA
48
Shows70% show rate
34
Closed Jobs30% close rate
10
RevenueProjected gross
$120,960
Insights Engine
Speed-to-lead may be reducing conversion performance. Top roofers respond in under 5 minutes.
Your campaigns may have room to scale. Strong ROI signals healthy unit economics.
Benchmarks
What winning roofers track.
The operators scaling past $5M aren't guessing. They obsess over the same six numbers — and the systems that move them.
CPA — Cost Per Appointment
How much it costs to put a real human on your calendar — not just a form fill.
Cost Per Deal
The true acquisition cost. Bid intelligently against your margin to stay profitable.
Revenue Efficiency
Revenue produced per dollar spent. The compass for scaling decisions.
Speed-to-Lead
Minutes from form submit to first contact. Under 5 minutes converts 8x better.
Lifetime Value
Referrals, repair add-ons, repeat work. LTV unlocks how much you can really spend.
Want help improving these numbers?
Diouf Media helps roofers improve ROI, build systems, generate qualified leads, and implement AI-powered follow-up.
- Improve marketing ROI
- Build durable acquisition systems
- Generate qualified roofing leads
- Implement AI follow-up & booking